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Essay代写:An art derivative of a British museum

下面为大家整理一篇优秀的essay代写范文An art derivative of a British museum,供大家参考学习,这篇论文讨论了英国博物馆的艺术衍生产品。博物馆商品所销售的文化产品不仅是馆藏文物的一个衍生商品,也包括馆外收集的文化产品。业界一般称那些由艺术品原作进行了再创作与设计而区别于原有本身的商品为艺术衍生品。自20世纪80年代开始,新博物馆学运动开始兴起,英国博物馆开始塑造一个以人为中心的展览环境,更加注重参观者的感受。在这种理念的推动下,博物馆逐渐开始创新艺术衍生品的开发理念,以求推广博物馆的文化教育功能,赢得观众的喜爱。

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"Museum commodities" comes from the English "Museum Store Product" once. The cultural products it sells are not only a derivative of cultural relics in the collection, but also cultural products collected outside the Museum. The industry generally refers to those original works of art for re-creation and design and different from the original commodity as art derivatives.

Since the 1980s, the New Museolgy movement began to rise. European and American museums began to shape an exhibition environment centering on "people" and pay more attention to the feelings of visitors. Driven by this concept, the museum gradually began to innovate the development concept of art derivatives, in order to promote the cultural education function of the museum and win the love of the audience.

Iom defines museum education as the sum of a series of values, concepts, knowledge and practices generated to promote the self-development of visitors. Visitors enter the museum and experience the pleasure of acquiring knowledge and information through exhibits and their introductions, which is a supplement to their school education or education. After visiting museums, people often want to know more background content, which can be satisfied in the museum store. They can buy all kinds of introductory books, reproductions of related exhibits or objects derived from them. An art derivative would allow them to take the education of the museum out into the community or into the home; at the same time, people use these products to promote the museum.

By the end of 2000, Britain's best national museums and galleries were free to all. In the absence of ticket revenue, the fund that the museum can obtain from the government financial support can only account for 30% of its total revenue. The remaining funds need to be solved by the museum itself, and the income of museum commodities becomes one of its main incomes. In terms of the annual income of the Tate Gallery, commercial income has become the largest income after art works donation and government subsidy, which shows that the commercial income of Tate occupies an important position in its total income. In addition to the exhibition album and derivative products in the museum, it also opened the online shopping function on the official website. It is these rich and detailed commercial services that support the development of Tate.

Affected by people's education, social experience, personal interests and so on, each visitor will have different preferences for art. The development of art derivatives in British museums takes into account different aspects. There are various picture books, toys and intellectual development products for children, which can improve their artistic appreciation ability and hands-on ability. There are souvenirs for a large number of tourists. Most of these products are cheap, but they are of commemorative significance. They often represent the brand image of the museum and serve as the birth of tourism memories, including various badges, postcards, bookmarks and so on. For those who want to conduct research through the museum's collection of resources, there are a large number of high-quality, academically strong monographs, catalogues and picture albums. For some art lovers, there will be exquisite works of art to meet their needs. On the official website of the national gallery of art, various art prints can be customized according to the required size.

In Britain, different museums have different emphases. For example, the British museum is a museum facing the whole world, which has a large collection of cultural relics of China, ancient Egypt and ancient Greece. The Victoria and Albert museum is the most important museum of design history in the world. Tate modern collects modern art from the 20th century; the national gallery of art collects paintings from the 13th and 19th centuries. Therefore, the development of their derivative products is also different according to their own positioning. In the British museum, they develop several key cultural relics in the collection, such as Rosetta stone tablet, Egyptian sculpture, Japanese ukiyoshi painting, etc., whose products include usb stick, key chain, wallet, umbrella, scarf, pen and so on.

In British museums, art shops are usually located in a prominent position at the entrance. In the British museum and other large venues, there will be several museum shops, ready to meet the needs of people. With the increasingly developed Internet, the online store of British museums and art galleries is an extension of the original shopping site, and online transaction has become another direction of the museum store. The design of the website also has its own characteristics. In the online shopping mall of the Victoria and Albert museum, the first page is designed with a sense of design. Traditional European patterns are decorated, and the collocation of pictures and words is modern. Secondly, the classification of goods is very clear. There is a large category at the top of the page. Then there is a secondary category, which enables buyers to enter the page to buy quickly. Regularly hold online shopping discount activities, such as Christmas CARDS two prices can choose three, 20 pounds can buy four tea towels and so on.

In British museums, a series of special exhibitions will be launched at different times, and at the same time, corresponding derivative products will be sold, such as the 2013 British museum special exhibition "the life and death of Pompeii and herculanean". In AD 79, the eruption of mount Vesuvius buried two ancient civilised cities, Pompeii and herculaneum, which remained intact for 1,700 years. The exhibition showcases the daily necessities excavated in the site, taking daily life as the theme and creating a family atmosphere at that time. At the same time in the side of the exhibition hall can see a large number of mural reproductions, at that time the reproductions of ornaments, stationery, watches, decorations, city models, books and other categories of a few categories of 100 diversified goods for sale. At the Victoria and Albert museum ? David bowie exhibition, show the letters, diaries, the rock singer singing video, manuscripts and performance clothing, etc. At the same time of the exhibition, an art flea market is held, where visitors can buy all kinds of relevant books, decorations, jewelry, clothing and so on. Artists and designers participate in the creation of t-shirts, and closely link the creation of artists, their personal brand effect and commercial value.

In 2012, the national director of cultural relics conference announced that there are 3,054 state-owned museums, 535 private museums, and 100 first-class museums nationwide, and the scale of which is expanding year by year. A good museum has become a symbol of a city or a landmark building. At present, the domestic museum after a simple display, education function, have been at the museum of developing their own products, but compared with foreign mature market, our museum art derivatives tend to lack this museum features, with general souvenirs there is no difference in tourist attractions, the quality is not high. Shan jixiang, director of the state administration of cultural heritage, pointed out: "at present, the development and operation of museum cultural products in China is still at the initial stage of exploration, cultivation and development. The overall level is not high, the foundation is relatively weak, and there is a big gap with the developed countries in the development of museum cultural products. Here, we can learn from the experience of derivative products of British museums mentioned above and cooperate with relevant design companies or colleges to improve our development level. Derivatives can also be extended to clothing, toys, home decoration, audio-visual books, online games, food and beverage and other fields of People's Daily life. With the free opening of cultural and museological institutions to the public in China, people's cultivation of artistic aesthetics is gradually strengthened, and art derivatives will usher in a new development opportunity.

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