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Assignment代写:The marketing

下面为大家整理一篇优秀的assignment代写范文- The marketing,供大家参考学习,这篇论文讨论了市场营销。在过去的几十年里,由于数字技术和全球经济的发展,市场营销一直在以惊人的速度变化。营销人员则根据市场变化改变营销策略。由于产品选择的大量增加和可供全球客户使用的产品信息的增加,营销人员必须强调产品的独特性和高质量,以便从同类品牌中脱颖而出。另外,数字技术的发展还改变了营销者的基本营销渠道。

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Although marketing has been changing dramatically over the past decades since the mid-1990s, basic responsibilities of marketers and marketing remain the same. These responsibilities and goals are to build strong brands, engage customers, and drive return on investment, and the like. Despite changes of markets, marketing activities still with the intention to give clients reasons to consume products of a certain brand. Furthermore, although tools have changed the way and efficiency of marketing, marketers are required to conduct researches on the needs, opinions, and attitudes of customers, and analyze researches data as before.

During the past decades, marketing has been changing at an astonishing speed due to the development of digital technology and global economy. Marketers change their marketing strategies in respond to market changes. For one, since there are massive increases in product selection and an increase in available product information for global customers, marketers have to emphasize the uniqueness and high quality of products so as to stand out their brand from homogeneous brands. Secondly, the development of digital technology has changed the basic marketing channels for marketers, for instance the gradually matured online business platform and massive media enables marketers to market in new manners, though the media fragmentation also provide more challenges for marketers. Additionally, tools based on high-tech, such as predictive analytics and big data, not only make it possible for marketers to pursue hundreds of different options almost at a time, but assist them in conducting directed analysis on customers’ tastes and market tendency. These changes make the role of marketers more influential and more accountable than before.

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